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Al Fuorisalone, l'ecodesign in concerto

Al Fuori Salone 2010 di Milano, Elogico presenta Design Ear , evento musicale che a partire dal suono dei prodotti racconta l'impegno ecologico delle aziende partecipanti.

Elogico è un progetto che racchiude alcune imprese protagoniste del design italiano e riflette sulla sempre maggiore importanza che la sostenibilità e l'ecologia stanno assumento nel panorama del design, esplorando how these features can be integrated in the creation, production and consumption of the product.

Ear Design was born from the two artists and versatile innovatio, Renato Geraci, art director, stylist and designer and Valerio Vicentini, composer and music producer.

Starting from the principle that every single object when struck, rubbed, or even blown emits a particular sound and unique, percussive or harmonic tones can be achieved and when all these sounds are mixed according to a real "composition" and an arrangement you get an amazing result, a real orchestra that will play Fuorisalone for visitors, where there will be an exhibition of the same companies' products. In the background, there are beautiful views of the backstage.

Companies participating in the project are Ear Design: Alcantara, Artemide, furniture Bosca, Casamania Demode, Electrolux, Fazioli Piano Gonzagarredi, Haute Material, Horm, Morelia, Moroso, Trend Group SpA

In addition, Ear Design, is one of the many exhibitions: In praise on his back two years of intense meetings, workshops and conferences around the world, in order to create a unique communication platform, medium-long term, on the issues of ' eco-sustainable which will feature the key industry of Italian design. The platform will enable companies to communicate their uniqueness, their competencies and their experiences at an international level through the cities and high-profile cultural events. Thanks to the participation of scientific and academic partners in this project, companies can have access to knowledge necessary for the development of processes and resources focusing on developing eco-sustainable.

The event: Design Ear
Where: Magna Pars, via Tortona 15, Milan
When: 13 to 19 April 2010 The

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Valcucine inaugura il flagship store

This year, Valcucine , Italian bastion for sustainability in the production kitchen, did not miss an important stage as that of Fuorisalone . During the days of

Fuorisalone, in fact, will open the flagship store Valcucine exclusive area of \u200b\u200bMilan Brera . Unique in its kind, next to the kitchen systems guided by the philosophy of sustainability, takes shape a space dedicated to art and culture. You can watch the installations on display, as well as visit library dedicated to the volumes of green architecture and ecology.

Valcucine works for the environmental sustainability of about thirty years , associating it with the aesthetics and creativity, not to mention the satisfaction of user needs in terms of functionality, ergonomics and security. Valcucine promotes both a system of balance between use and restoration of natural resources, is a saving of raw materials, promoting a kitchen design based on dematerialisation, recycling or reuse, reduction of toxic emissions and durability of the product (the key principles of eco- ).

products Valcucine are fully recyclable : an example of this are the bases Invitrum , system by which the company could produce Artematica Vitrum, the first kitchen in the world completely in aluminum and glass, thereby fulfilling the main rules of ecologically sustainable design. The use of glass and the secondary guarantee full recyclability of the kitchen.

The event: Opening flagship store Valcucine
Where: C.so Garibaldi 99, MM2 Moscow, Milan
When: 14 to 19 April 2010

Opening cocktail: Wednesday, April 14 hours 18.30, with the participation of Sandro Chia

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