Today, Tuesday, April 6, is a date to mark: finally opens its doors to the store Reed. If you are near Rimini , you must visit the area where, until the end of the month, you can tap first-hand the results obtained from the project Reed, Reuse pleasure.
already opened on March 31, the fashion store is thus the result of a university project , made by the Master of Science Degree in Fashion at the University of Bologna, Polo di Rimini, in collaboration with the Centro Commerciale "I Malatesta "Rimini. Coordinator, teacher Giampaolo Proni , for directing research and teaching, and the artist Fethi Atakol , for art direction.
For fifty students involved in the project, the opening of store concept is an important goal, and a huge satisfaction, after months of hard work and hectic: in-store not only their creations, but also clothing and accessories brand of some of the area as Yuma, Vulpinari, Angelo Recycled Messagerie Pagliacorta and Lane, along with the Library and the Einaudi Kartell Flagship Store in Rimini.
During the construction of furniture, the ReeDoShop hosted installations by artists and designers. a double life, then: a black cloth and behind the space taking shape day after day, every two weeks, the public-facing windows were changed. Viewers have witnessed an interesting series of design exhibitions, photography, accessories and more, and any change showcase was celebrated with a real opening.
Behind the scenes, we said, the students' work divided into four groups continued without interruption: the Showcases group responsible for proposing the topic for the realization of the window itself, the Communication Group, which since the proposed topic the first group will deal with press campaigns, and blog of shooting, the group Tailoring, which creates the heads of the collection, gadgets and the outfits for photo shoots, and finally, the group store, which transforms materials Crude and abandoned furnishings shop.
L'evento: Apertura del fashion store ReeDo
Dove: Centro Commerciale "I Malatesta", Rimini
Quando: dal 6 aprile fino a fine mese.
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